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June 2011 Edition   

Founder's Monthly Message

What are the three business desires of a small or mid-size business?

When asked from 
key decision makers of small and mid-size businesses, the first two wishes defined as sale increase and better business finance.

Yet, interestingly enough, in majority of the cases, defining the third business desire is often enough mixed with hesitation and sometimes results in no response.

When the third natural element of "an adequate Administration" is brought to the attention of a key decision maker, more than often not only it raises eyebrow but also in many cases some tend to disagree with its equal importance to sales and finance within a business.

Many practical cases have shown that in a static approach to business, where issues are considered and evaluated independent from each other, it is quite difficult to realize the importance of the Administration and appreciate its relevance to other key factors.

Otherwise, from a dynamic and multi-dimensional business perspective, it is agreed by many business experts that the relations between business elements of Sales, Finance and Administration are extremely intertwined. This lends itself to a condition that it is almost impossible to define and draw a clear line where the impact of one ends and the other one starts.

In any case and in reality, the practical every day business cases have shown the following commonalities among many small and mid-size businesses:

- Unfamiliarity with the role of Administration in a business and therefore under-appreciating its significance.
- Unfamiliarity with the interaction and interrelation of the Administration with other key aspects of a business and its impact on them.

Now, the main question is why?

So, I would sincerely hope that the content of this issue will assist us in appreciating more the invaluable role of Administration and utilizing it to improve other key aspects.

Rahmat Ushaksaraei

t: 416 - 275 - 5543
w: business support initiative

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As part of a mandate in supporting small and mid-size businesses, we are pleased to furnish the key decision maker(s) of a business with an opportunity for a fully subsidized, one-on-one, private and confidential business chat. Interested? click here

off-site business seminar versus an on-site one!

In an ever shifting global market, inevitably knowledge of existing business best practices is the key factor for the survival and growth of small and mid-size businesses.

Although in the age of information technology, internet has been a great resource, to date, it has not been an alternative for a concise information, which are offered in a focused and interactive business seminar and/or training.

Yet, considering the value of time for small and midsize businesses and specially their key decision makers, it makes it somehow impractical to sometimes travel across a city, sit in a room with strangers and interactively discuss very confidential and internal business matters.

Alternatively, if a business is furnished with an option for complimentary in-house business seminar and/or training for its key people, not only the business will gain the necessary knowledge without compromising the business confidentiality, but also time-wise it will only be investing what is actually necessary.

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The Missing Link in Business Success!

It is a well known business fact the Sales and Finance are the two main pedestals of a business structure. Furthermore, it is well understood by all key decision makers of businesses that Sales and Finance form a bi-directional relation with each other, where change in the status of one directly impacts the other one. Also, it goes without saying that due to their direct tangibility or indirect one resulted by them, both Sales and Finance are highly regarded as two main aspects of a business.

Stemmed from such philosophy, in a static approach, Cash/Finance and Sales/Marketing are considered as the only key contributors to business success:
Cash/Finance & Sales/Marketing as the only contributors to business success - Static Approach
Yet, if we take a dynamic approach to business and analyze all its interrelations, it becomes more obvious that the overall load of any business is carried out by a triangular base structure of CSA1 (C: Cash/Finance, S: Sales/Marketing and A: Administration).

Without undermining the high value of Finance and Sales in securing the success of business, let us dwell a bit on an overlooked parameter by majority; i.e. Administration side of the business.

To do so, we need to consider that Administration has a dual meaning of Process of and People needed for managing activities of a business or an organization. As one may notice, once again, there are the two key words of Process and People, which are outlined as the inherent components of Administration. Since People-Process-Information2 phenomenon is the very building blocks of any business, it signifies the role of the Administration.

Now, from a business perspective, the role of the Administration is twofold:

a- Macro level: An entity encompassing direct non-sales/non-marketing and non-cash/non-finance activities
b- Micro Level: A cohesive element in managing and streamlining all interactions between sales/marketing and cash/finance

- Administration - Macro Level

It goes without saying that in an average business scenario, Administration is the key in:

- Defining the value and practicality of a business idea and establishing the related infrastructure
- Outlining a coherent set of business objectives and attainable mission statement as a target
- Implementing the best business practices in terms of the most appropriate People-Process-Information layout and all related interactions
- devising an adequate internal hierarchical system
(people, tools, process, standards, and communication methods) in supporting the business in reaching its objectives.

and many more...

- Administration - Micro Level:

Merely as an example, in an average business Sales/Marketing scenario, Administration is the key in:

- Defining the niche and target markets and a medium in developing the corresponding marketing plan and the subsequent market analysis.
- Establishing the most appropriate communication methods in executing the marketing plan.
- Translating the Voice Of Customer (VOC) into internal product/service needs and devising a reliable communication infrastructure.
- Outlining an adequate internal hierarchical system (people, tools, process, standards, and communication methods) for addressing the needs its clientele.
- Implementing a coherent after market/post-sales activities in ensuring repetitive and recurring business.

- Administration - The Missing Link of Business Success:

Via viewing the Administration through the windows of its macro and micro levels contributions, it becomes more evident that Administration is:

- The fundamental medium in ensuring overall stability and balance of the business structure.
- The cohesion factor among all other primary elements of a business such as Cash/Finance and Sales/Marketing and responsible for securing clear multi-directional internal and external communications.
- The gauge and key indicator for measuring the performance of a business and its continual adherence to its objectives and direction.

So, without a doubt Administration is the Missing Link of success for a business. Specifically and in a nutshell, if a key decision maker would like to truly experience the highest level of achievement, he/she has to look at the configuration of the Administration within the business, recognize its potential and strive to evolve it for reach the highest business potential:
Cash/Finance & Sales/Marketing & Administration are key elements of business success – Dynamic Approach
Now, considering these facts:

i- How is the role of the Administration valued in your business from both its macro and micro levels?
ii- How dynamic is the current architecture of the Administration in your business? 
iii- How effective is the Administration in your business?
iv- What mechanisms and processes are in place for utilizing Administration to its fullest potential in gauging the effectiveness of the Cash/Finance and Sales/Marketing practices within your business?

and many more...

If in doubt, please do not hesitate to contact me directly for a direct, one-on-one, confidential and fully subsidized business chat.

1: The CSA business approach has been developed by Rahmat Ushaksaraei. All Rights Reserved.
2: People-Process-Information methodology has been developed by
Rahmat Ushaksaraei. All Rights Reserved.

About the author: Rahmat Ushaksaraei is an Accredited Associate of the Institute for Independent Business (IIB), Founder of GeBTL, Global executive Business & Trade Links, the only global top level executives' business platform, Founder of Bio Wood Pellet, representing the North American producers of the wood pellet in the global market, President of the accrete, The Business Excellence Realization , an author, presenter, Professional Engineer (P.Eng.), Project Management Professional (PMP), renowned expert in Concept, Project, Process, Quality and Communication Management,  business executive and leadership coach to large corporations, business mentor and advisor to small and mid-size businesses, pioneer of Diamond Total Management (DTM)business excellence model and Human Intelligence Management (HIM)and Human Emotion Realization (HER)methodologies and architect of the valuator™ and evaluator™ business evaluation tools for small and mid-size businesses. Rahmat Ushaksaraei may be reached at:

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People-Process-Information methodology has been developed by Rahmat Ushaksaraei - All Rights Reserved.
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