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January 2013 Edition   

Founder's Monthly Message

Rahmat Ushaksaraei

It has been often said that surrounding oneself with smart people is an added advantage in becoming successful.

Although it may be argued as a myth, undoubtedly with more smart people more ideas may be generated.

Having said that, a delicate point is that "smartness" is a relative term and heavily relies on our perception and it is not a rigid criterion in measuring one's level of intelligence.

Analyzing this issue from a business affiliation and complementing knowledge and expertise views may reveal the value of a joint effort in a more tangible manner.

In this respect and specially for small and mid-size businesses, a joint approach by like-minded people to a large and rather complex issue will provide additional insights. Otherwise, this is where a singlehanded approach may not produce the desired results.

An important issue for us to bear in mind is that a Business Affiliation is NOT a Business Partnership. Yet, under the umbrella of a non-binding professional understanding, common values and mutual respect become the basis for moving forward as a group under specific terms and conditions.

Inevitably, the main point of success in any joint venture is its key players, their individual goals and their common understandings and appreciations for achieving the set goal.

From this perspective, a business needs to be lucky to find the right people for such joint approach. Of course, the element of luck has nothing to do with its astrological definition and is more tuned with what once the late Randolph Frederick "Randy" Pausch said. An American professor of computer science and human-computer interaction and design at the Carnegie Mellon University in Pittsburgh, Pennsylvania, Randy Pausch believed that  "Luck is truly where preparation meets opportunity." (Randy Pausch; 1960-2008).

As a business coach, mentor and advisor, I would only preach to my clients and others, what I have practiced personally and ensured about its success. Furthermore, as I always mention, even similar businesses are unique in nature like the Cinderella's story, where the shoe only fits a specific foot. Therefore, one may not generalize one's success or failure and either adopt it blindly to other circumstances or reject it. Additionally, similar to any other business endeavours, we may only walk on the path of business affiliation, if and only if it is intricately accompanied by a well thought of Vision and Plan.

Yet, what unfolded after founding the 
AEON Engineering Group Inc. in October 2012 was the success of my business vision in adapting, experiencing and practicing the Non-Binding Business Affiliations at serious business levels. All and all, it is a business success story worth pondering upon.

To achieve this goal, I would certainly hope that the contents of this article, which briefly discusses some of the aspects of the Non-Binding Business Affiliation, provide a simple road map for other businesses to consider.

Rahmat Ushaksaraei

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SickKids Foundation

If one could grant you three business wishes, what would they be?

1- In an ever evolving and competitive market, what are the primary short/long term objectives and their related challenges in your business?
2- Nationally and/or internationally, how would you reach the potential market and establish business alliance, and how would you maintain the business balance and ensure its competitiveness?
3- Considering the Book Value versus Market Value Reality Check, what is the true value of your business in the market?
4- To exit your business in a foreseen or an unforeseen future, transfer it to someone, or simply limit your scope of involvement, when is the right time to start planning, where would you start from, and what are the critical elements that you would be required to consider?

As part of a mandate in supporting small and mid-size businesses, we are pleased to furnish the key decision maker(s) of a business with an opportunity for a fully subsidized, one-on-one, private and confidential business chat. Interested? click here

on-site seminar & training in place of your business

Disregard of the nature of a business, its three building blocks are People, Process and Bi-directional Information flow between People and Process. Also, these building blocks impact the three fundamentals of CSA (Cash/Finance - Sales/Marketing - Administration) within a business.

So, as key decision maker(s) of a business, have you ever wondered that despite covering all business angles why there are cases, which would get out of control?

Contact us for on-site tailored business best practices training & seminar:

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Non-Binding Affiliation, a key to business growth!

When it comes to small and mid-size businesses, a complementing expertise is an invaluable aspect of the business growth. Among an extended list of favourable attributes, some of the outcomes are as follows:

i- Flexibility in offering a wider range of expertise (Product or Service)
ii- Ability in attending a wider market and therefore capability in gaining a larger market share
iii- Attaining access to a larger network of "trusted" additional expertise via new affiliates

Arguably, contrary to the positive attributes outlined above, complexity my arise for a business as the result of an affiliation in the form of added emerging unanticipated risk. From a scientific point of view, as depicted bellow, according to the fundamentals of the Input-Expectation-Risk (IER)1 methodology, when Inputs from sources are combined with Expectation from the same sources, the combination is the root of emerging Risks . In the contexts of a business affiliation, and in simple terms, as the number of inputs increases from new affiliates combined with their added short and long terms expectations, unanticipated complications may arise:

Input-Expectation-Risk (IER) Methodology
Input-Expectation-Risk (IER)1 - Macro Structure

Yet, here is where a precise Vision and well thought of Plan play a significant role in ensuring the affiliation become a success story. In specific, Vision is to define a solid and attainable Goal and a Plan to outline a pragmatic and risk free Roadmap in achieving the Goal.

To dissect the issue a bit further and devise a practical solution:

- We need to clearly define the Vision or Goal in both short and long terms
- Based on the degree of simplicity or complexity of the Vision or Goal, we need to define the Plan or Roadmap

Accordingly, for the Vision or Goal, from a macro level, we need to define:

- Precise, simple and attainable short and long terms market targets
- Necessary complementing expertise for the targeted markets
- Size and capacity of the required and complementing expertise for the targeted markets

For the Plan or Roadmap, from a macro level, we would need to clearly outline:

- Requirements and expectations; including one-to-one and group expectations
- Who does what, when and how
- System's overall health and quality check mechanism

As you may recall from our earlier discussions, what has been identified here as the main elements in devising an attainable and pragmatic Vision and Plan are exactly following the fundamentals of the SCCCC2 methodology.

As it was introduced in April 2011 issue of the ©business couch, devising a simple planning best practice based on the fundamentals of the SCCCC2not only allows a business to visualize its short and long terms objectives more clearly, it ensures that the generated plan will be manageable and adaptable in different business circumstances. Furthermore, due to its pragmatism and proven results for today's dynamic business world, it ensures that business objectives are materialized:

SCCCC Methodolgy - A Subset of Diamond Total Management Business Excellence Model
SCCCC2 Methodology - A subset of the Diamond Total Management (DTM)3 Business Excellence Model

So, if presented as a recipe for business success:

a- Ensure that your affiliation goal is simple
b- Ensure that your affiliation objectives are clear to you and others
c- Ensure that the one-on-one expectations are clear and agreed upon
d- Ensure that the multi-directional expectations are transparent and understood by all parties
e- Nurture the affiliation continually by revisiting the expectations and examining the health of the overall system

Also, it is extremely important that in all five above steps the fundamentals of the three building blocks of every business namely People, Process and Information are considered and adequately engineered.

Within the People-Process-Information (PPI)4 business approach, People will walk on a path that is defined by Process and continually interact with each other and the Process itself in a bi-directional Information flow system. For the three elements of People, Process and Information to function harmoniously, the binding element of Planning is a necessity:
People-Process-Information (PPI) Methodology
People-Process-Information (PPI)4 Methodology 

Now that we set the basic foundations for a proper approach to Vision and Plan, let's concentrate on an important aspect of such business affiliation; i.e. it Non-Binding nature.

A Non-Biding affiliation thrives on respect towards common goals without limiting each other others. As one may appreciate, the two key concepts are:

- Success of the one is entangled with success of all. This aspect is similar to any standard business partnership.
- The purpose is not reducing each other's manoeuvrability. The independence in all business decisions is the fundamental of the Non-Binding Affiliations. Unlike a business partnership, in a non-binding affiliation, all parties are flexible enough to choose to participate in a project with others or remain on the sideline for other upcoming opportunities. Furthermore, each affiliate may independently undertake a project without the involvement of the others. Yet, every affiliate respects the value of pulling together to grow as a group.

So, what is the secret?

Obviously, Professional Integrity and Maturity of the affiliates and their Trusts in each other!

Any questions?; Contact me directly and let's have a business chat!
1, 2, 3 & 4 - Input-Expectation-Risk (IER), SCCCC, Diamond Total Management (DTM) and People-Process-Information (PPI) methodologies have been pioneered by Rahmat Ushaksaraei, AInstIB, P.Eng., PMP - All Rights Reserved.

About the author: Rahmat Ushaksaraei is an Accredited Associate of the Institute for Independent Business (IIB), Founder of GeBTL, Global executive Business & Trade Links, the only global top level executives' business platform, Founder of Bio Wood Pellet, representing the North American producers of the wood pellet in the global market, Founder and CEO of AEON Engineering Group Inc., President of the accrete, The Business Excellence Realization , an author, presenter, Professional Engineer (P.Eng.), Project Management Professional (PMP), renowned expert in Concept, Project, Process, Quality and Communication Management,  business executive and leadership coach to large corporations, business mentor and advisor to small and mid-size businesses, pioneer of Diamond Total Management (DTM)business excellence model and Human Intelligence Management (HIM)and Human Emotion Realization (HER)methodologies and architect of the valuator™ and evaluator™ business evaluation tools for small and mid-size businesses. Rahmat Ushaksaraei may be reached at: Rahmat Ushaksaraei

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