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April 2011 Edition   

Founder's Monthly Message

No one plans to fail, yet majority fail to plan!; a phrase that is used loosely by many in business and only a few have truly grasped its profound meaning!

In reaching the business objectives of a more daring and entrepreneurial business venture, it is a common knowledge that inevitably the degree of risk is much higher than a more conservative one. Simultaneously, it goes without saying that the rewards associated with "daring to be different" may be much higher. On other end of the spectrum, if the venture unfortunately fails, the negative impact may be unimaginable.

In the view of business experts, regardless of the type of a business venture, what remains unchanged is the value of planning. Yet, in many cases, there is a growing myth that entrepreneurial attitude has no commonalities with methodical, coherent and well thought business approaches. In specific, it is the belief among many that entrepreneurship has set boundaries with standard business approaches and therefore opposes the logics of a business.

Although true business practitioners are well aware of the fact that some business methodologies, which are preached by academia present no practicality in providing responses and solutions to the realities of the today's business world, yet all agree that pragmatic fundamentals of business are essential and applicable regardless.

In a nutshell, planning is the very foundation of any business venture and the key to its success. Without planning, although time, energy and resources are invested, hardly the desire results will be achieved.
So, I would certainly hope that the content of this month's issue will assist you in appreciating the value of planning as the center point of a business from its inception and all necessary activities related to its survival and growth thereafter.

If in doubt, please contact me directly and let's have a fully subsidized and confidential brainstorming!

Rahmat Ushaksaraei

t: 416 - 275 - 5543
w: business support initiative

need to brainstorm your business issue with someone, who truly understands?!

As part of a mandate in supporting small and mid-size businesses, we are pleased to furnish the key decision maker(s) of a business with an opportunity for a fully subsidized, one-on-one, private and confidential business chat. Interested? click here

off-site business seminar versus an on-site one!

In an ever shifting global market, inevitably knowledge of existing business best practices is the key factor for the survival and growth of small and mid-size businesses.

Although in the age of information technology, internet has been a great resource, to date,  it has not been an alternative for a concise information, which are offered in a focused and interactive business seminar and/or training.

Yet, considering the value of time for small and midsize businesses and specially their key decision makers, it makes it somehow impractical to sometimes travel across a city, sit in a room with strangers and interactively discuss very confidential and internal business matters.

Alternatively, if a business is furnished with an option for complimentary in-house business seminar and/or training for its key people, not only the business will gain the necessary knowledge without compromising the business confidentiality, but also time-wise it will only be investing what is actually necessary.

Now, as a key decision maker, are you in favour of On-Site or and Off-Site business seminar/training?

click here and let us know!

How would one increase the success rate of a business idea?

ONLY with Effective Planning!

Planning appears in many shapes and forms and degrees of complexity. Also, one's perception of planning best practice may be different from the others. Despite these differences, the essential architecture of planning remains intact and common among all its varieties.

When it comes to planning in a business, from a logical point of view, there are three issues that we would need to consider:

1- Why is planning important?
2- Why would a business need planning?
3- What are the basic elements of planning?

1- Importance of Planning:

To appreciate the immense value of planning in a business, let's take a different route and imagine a series of activities without the elements of relevance to each other or a direction towards achieving a common objective. With no doubt, and disregard of the outcome, these activities will consume time, energy and resources and will bear a measurable total cost.

In a simple analogy, similar to a surge of massive running water from a source with no specific direction, although still there is an enormous power and potential within, since it is not either coordinated or streamlined, it merely dissipates a large amount of energy without producing value added results. So, since these sporadic activities within a business are still keeping a group of people busy, it downgrades a Business to merely a Busyness.

Now, let's take the same case of the unleashed running power and channel the water through a network of pipelines and eventually force it out through a fine nozzle tip. Amazingly, it will cut through the toughest metal! In the context our discussion, coordinated activities transforms a Busyness into a Business!

A simple comparison between activities within a Busyness and Business clearly shows that in the case of the Busyness, some of the missing elements are structure, coherence, direction and relevance. Interestingly enough, among many other ones, these are the inherent and essential fundamental blocks of an Effective Planning!

2- The need for Planning in a business:

As discussed in previous issues, the building blocks of every business are People, Process and Information. Within the People-Process-Information (PPI)* business approach, People will walk on a path that is defined by Process and continually interact with each other and the Process itself in a bi-directional Information flow system. For the three elements of People, Process and Information to function harmoniously, the binding element of Planning is a necessity:
3- Basic elements of Planning:

As one may know, there are numerous methods of planning ranging from simple SMART methodology to complex ones such as QFD and the ones, which are developed, practiced and mastered by the renowned project managers. Yet, since we are considering the pragmatic methods, which are suitable for small and mid-size businesses, let's narrow our focus to the more simple tools. In doing so, the simplest, yet practical planning solution is the concept of SCCCC**:
Devising a simple planning best practice based on the fundamentals of the SCCCC not only allows a business to visualize its short and long terms objectives more clearly, it ensures that the generated plan by it will be manageable and well grasped by the People within a business and adapted easily in different business environments. Furthermore, due to its pragmatism and proven results for today's dynamic business world, it ensures that business objectives are materialized.

So, as a challenge to you and/or your business:

a- How is Planning valued, preached and practiced in your business?
b- How would you ensure the suitability of Planning for your business initiatives?
c- How would you design and validate a Planning and measure its outcome?
d- How would you ensure the element of "Continuality" of a Planning?

If in doubt, contact me directly and let's have a fully subsidized and confidential brainstorming!

*: People-Process-Information (PPI) business approach has been developed by Rahmat Ushaksaraei. All Rights Reserved.
**: SCCCC has been pioneered by Rahmat Ushaksaraei. All Rights Reserved.

About the author: Rahmat Ushaksaraei is an Accredited Associate of the Institute for Independent Business (IIB), Founder of GeBTL, Global executive Business & Trade Links, the only global top level executives' business platform, Founder of Bio Wood Pellet, representing the North American producers of the wood pellet in the global market, President of the accrete, The Business Excellence Realization , an author, presenter, Professional Engineer (P.Eng.), Project Management Professional (PMP), renowned expert in Concept, Project, Process, Quality and Communication Management,  business executive and leadership coach to large corporations, business mentor and advisor to small and mid-size businesses, pioneer of Diamond Total Management (DTM)business excellence model and Human Intelligence Management (HIM)and Human Emotion Realization (HER)methodologies and architect of the valuator™ and evaluator™ business evaluation tools for small and mid-size businesses. Rahmat Ushaksaraei may be reached at:

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